Sending Birthday Wishes (Animated) - E-mail Amazon.co.uk Gift Voucher
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From Amazon EU S.à.r.l.
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
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Overlapping Review History: reviewed 4 of 9 top products
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Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
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Verified Purchaser
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Brand Repeater (2 of 7 reviews for this brand; avg rating: 5.0)
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Overrepresented Participation (posted 7 Reviews)
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Easy Grader (avg. rating: 5.0)
Analysis Details

4.6 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 5%
- Created over 1 day
We counted 39 reviews for this product over the span of 1,475 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

Brand Loyalists
1 of the 39 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

One-Hit Wonders
7 of the 39 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
1 of the 39 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

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- 82%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 32 reviewers (or 82%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

3 of the 39 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

5% also reviewed:
Harry Potter and the Philosopher's Stone:... by J.K. Rowling
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ARCOROC Quadro Fridge Jug with white plastic lid... by ARCOROC
5% also reviewed:
Epson Original T0712 Durabrite Cyan Ink Cartridge by Epson
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Hush 7 Pairs Plugz Silicone Earplugs - Pack of 7 by Hush Plugz
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Simple Solution Premium Dog and Puppy Training... by Simple Solution
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BBC iPlayer by Media Applications Technologies Ltd
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Candy Crush Saga by King
5% also reviewed:
Game of Thrones - Season 5 [DVD] by Warner Home Video
8 of the 39 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.