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Ellen Betrix make up skin tone adapting foundation
More product info From Max Factor

Review Hijacking Alert!
3 reviews are coming from a seemingly different product variation:

Max Factor Colour Adapt Foundation Oil Free 45 Warm Almond (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for  Ellen Betrix make up skin tone adapting foundation
Rating:
310 Ratings
80 Reviews
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Feb 20, 2021
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Note: While Amazon.co.uk claims 310 Ratings, we counted 80 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
WARN Word Count Comparison
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

5/5
User did not leave written text for this review. [Go to full review]
Jul 23, 2020      
100% TRUST
  • Verified Purchaser
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 24 Reviews)
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

We couldn't find any low-quality reviews

Analysis Details

Warn Word Count Comparison

  • 33%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 26 reviews (or 33%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.8
4.5


Read more about our Word Count Comparison test.

Pass Rating Trend

  • 3%
  • Created over 1 day

We counted 80 reviews for this product over the span of 3,812 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.6


Read more about our Rating Trend test.

Pass Unverified Purchases

4 of the 80 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(3.0/5)
3 reviews
(5.0/5)
2 reviews
(5.0/5)
Common Phrases in Titles:
2 reviews
(4.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
3 reviews
(4.3/5)
Show MoreShow Less


7 of the 80 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.5


Read more about our Phrase Repetition test.

Pass Suspicious Reviewers

One-Hit Wonders


2 of the 80 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


5.0
4.6


Never-Verified Reviewers


1 of the 80 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from never-verified reviewers

from reviewers with at least one verified purchase review


5.0
4.6


Take-Back Reviewers


8 of the 80 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.6


Single-Day Reviewers


2 of the 80 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


5.0
4.6


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


13 of the 80 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
4.6


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 24%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 19 reviewers (or 24%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.6


Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.