Apple Lightning Digital AV Adapter
More product info
From Apple
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (4 words)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (3 of 81 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
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- 1%
- Created over 3 days
We counted 1,752 reviews for this product over the span of 2,708 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 19 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
54 of the 1,752 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.7 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 56%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 977 reviews (or 56%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
51 of the 1,752 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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212 of the 1,752 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 13 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 68%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1192 reviewers (or 68%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
62 of the 1,752 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
114 of the 1,752 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.