Colgate C600 ProClinical Rechargeable Electric Toothbrush
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From Colgate
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- One-Hit Wonder
- Overrepresented Participation (posted 1 Review)
- Critical Reviewer (avg. rating: 4.0)
Analysis Details
One-Hit Wonders
27 of the 240 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.7 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
36 of the 240 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 23%
- Created over 16 days
We counted 240 reviews for this product over the span of 1,564 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 16 days exceeding this threshold:In total, we found that 55 reviews were created on just 16 days. This is an excessively high number of reviews submitted on these high volume days.
67 of the 240 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 37%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 88 reviewers (or 37%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
84 of the 240 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
67 of the 240 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
15 of the 240 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.