Real Techniques Blush Brush From Real Techniques Report Feedback
Report Last Updated: Oct 7, 2017
Click a test to jump to details
Other analysis for this product:
Most Trusted Reviews
- Verified Purchaser
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.4)
Least Trusted Reviews
- Verified Purchaser
- Overrepresented word count (6 words)
- Single-Day Reviewer (posted all reviews on Jan 21, 2016)
- Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 2 reviews)
- Easy Grader (avg. rating: 5.0)
170 of the 567 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
50 of the 567 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:
10 of the 567 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
125 of the 567 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, the discrepancy in ratings between the Single-Day Reviewers and all other reviewers isn't significant enough to rule out the possibility of it being due to random chance.
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:
- Created over 3 days
We counted 567 reviews for this product over the span of 1,709 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:
29 of the 567 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
53 of the 567 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
from the same brand
74 of the 567 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
0.2 average net helpfulness for positive reviews
5.5 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- Reviews have been deleted
Read more about our Deleted Reviews test.