Brand Loyalists

• 
• 4%
• Reviewed mostly products from this brand

83 of the 1,876 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Brand Monogamists

• 
• 2%
• Reviewed only products from this brand

45 of the 1,876 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

• 
• 56%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 16-25 words: 28.8% (Avg. rating: 4.5)
• 26-40 words: 27.5% (Avg. rating: 4.4)

In total, we found that 1,055 reviews (or 56%) are within an overrepresented word count group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Word Count Comparison test.

• 
• 46%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 46.0% (Avg. rating: 4.4)

In total, we found that 862 reviewers (or 46%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Reviewer Participation test.

• 
• 1%
• Created over 4 days

We counted 1,876 reviews for this product over the span of 2,711 days, an average of 0.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 4 days exceeding this threshold:

• 7 Reviews on Jun 14, 2017 (Avg. rating: 4.6)
• 6 Reviews on Aug 22, 2018 (Avg. rating: 4.8)
• 6 Reviews on Jul 6, 2018 (Avg. rating: 4.7)
• 6 Reviews on Mar 10, 2019 (Avg. rating: 4.0)

In total, we found that 25 reviews were created on just 4 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Rating Trend test.

• 
• 9%
• Unverified Purchases

171 of the 1,876 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders

• 
• 4%
• have only posted one review

80 of the 1,876 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Never-Verified Reviewers

• 
• 3%
• have zero verified purchases

53 of the 1,876 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Take-Back Reviewers

• 
• 1%
• have previously deleted reviews

11 of the 1,876 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Single-Day Reviewers

• 
• 6%
• have posted all their reviews on a single day

117 of the 1,876 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Suspicious Reviewers test.

• 
• 10%
• Substantial overlapping review history

192 of the 1,876 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

• 0
• Reviews have been deleted

We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

We have not yet completed optimization for this test for Hanzi or Kanji.

We have not yet completed optimization for this test for Hanzi or Kanji.