Herbal Essences bio:renew Argan Oil of Morocco SHAMPOO, 400ml | No Parabens No Colourants
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From Herbal Essences
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 3.6)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (70 words)
- Take-Back Reviewer (39 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (8 of 133 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 5 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
4.8 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
(5.0/5)
(5.0/5)
(4.7/5)
(3.5/5)
(4.5/5)
(5.0/5)
(5.0/5)
5 of the 31 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.2 while reviews without substantial repetitive phrases rated this product an average of 5.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 32%
- Created over 2 days
We counted 31 reviews for this product over the span of 155 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 10 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.
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- 35%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11 reviews (or 35%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
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22 of the 31 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
1 of the 31 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
Take-Back Reviewers
2 of the 31 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.