• 84
• Reviews have been deleted

We discovered a total of 84 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

Brand Loyalists

• 
• 54%
• Reviewed mostly products from this brand

669 of the 1,246 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Brand Monogamists

• 
• 52%
• Reviewed only products from this brand

654 of the 1,246 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

One-Hit Wonders

• 
• 11%
• have only posted one review

134 of the 1,246 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Never-Verified Reviewers

• 
• 99%
• have zero verified purchases

1,228 of the 1,246 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.

Single-Day Reviewers

• 
• 79%
• have posted all their reviews on a single day

984 of the 1,246 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 5, while the average ease score for reviewers in this category is 4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 90%
• Created over 2 days

We counted 1,246 reviews for this product over the span of 5 days, an average of 249.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 296 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:

• 661 Reviews on Dec 27, 2018 (Avg. rating: 5.0)
• 462 Reviews on Dec 29, 2018 (Avg. rating: 5.0)

In total, we found that 1,123 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

• 
• 100%
• Unverified Purchases

1,246 of the 1,246 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 93%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 41-65 words: 93.4% (Avg. rating: 5.0)

In total, we found that 1,164 reviews (or 93%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

Read more about our Word Count Comparison test.

• 
• 25%
• Used substantial repetitive phrases

307 of the 1,246 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 64%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 16-30 Reviews: 22.2% (Avg. rating: 5.0)
• Reviewers with 51-100 Reviews: 41.9% (Avg. rating: 5.0)

In total, we found that 798 reviewers (or 64%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 6%
• Substantial overlapping review history

74 of the 1,246 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.