• 45
• Reviews have been deleted

We discovered a total of 45 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 89%
• Created over 6 days

We counted 230 reviews for this product over the span of 105 days, an average of 2.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.

However, we see the following 6 days exceeding this threshold:

• 58 Reviews on Jul 15, 2018 (Avg. rating: 5.0)
• 49 Reviews on Jul 16, 2018 (Avg. rating: 5.0)
• 35 Reviews on Aug 13, 2018 (Avg. rating: 5.0)
• 30 Reviews on Aug 10, 2018 (Avg. rating: 5.0)
• 21 Reviews on Aug 14, 2018 (Avg. rating: 4.4)
• 12 Reviews on Aug 9, 2018 (Avg. rating: 4.7)

In total, we found that 205 reviews were created on just 6 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 94%
• Unverified Purchases

217 of the 230 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 1.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Brand Repeaters

• 
• 30%
• Reviewed other products from this brand

69 of the 230 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

Brand Loyalists

• 
• 9%
• Reviewed mostly products from this brand

20 of the 230 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

One-Hit Wonders

• 
• 3%
• have only posted one review

7 of the 230 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.3 while the reviewers who have posted more than one review have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Never-Verified Reviewers

• 
• 87%
• have zero verified purchases

200 of the 230 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 5.0 while the reviewers who have written at least one verified purchase review rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers

• 
• 2%
• have previously deleted reviews

4 of the 230 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.8, while the average ease score for reviewers in this category is 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 72%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 41-65 words: 47.8% (Avg. rating: 5.0)
• 66-100 words: 24.4% (Avg. rating: 4.9)

In total, we found that 166 reviews (or 72%) are within an overrepresented word count group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Word Count Comparison test.

• 
• 53%
• Used substantial repetitive phrases

122 of the 230 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 57%
• Substantial overlapping review history

130 of the 230 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

• 
• 77%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 6-15 Reviews: 47.8% (Avg. rating: 4.8)
• Reviewers with 16-30 Reviews: 29.6% (Avg. rating: 5.0)

In total, we found that 178 reviewers (or 77%) are within an overrepresented participation group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Reviewer Participation test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.