Brand Repeaters

• 
• 78%
• Reviewed other products from this brand

14 of the 18 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.

Brand Loyalists

• 
• 72%
• Reviewed mostly products from this brand

13 of the 18 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Brand Monogamists

• 
• 44%
• Reviewed only products from this brand

8 of the 18 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

Never-Verified Reviewers

• 
• 78%
• have zero verified purchases

14 of the 18 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.

Single-Day Reviewers

• 
• 56%
• have posted all their reviews on a single day

10 of the 18 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.8, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 67%
• Created over 3 days

We counted 18 reviews for this product over the span of 128 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:

• 5 reviews on Oct 12, 2017 (Avg. rating: 5.0)
• 4 reviews on Oct 10, 2017 (Avg. rating: 5.0)
• 3 reviews on Oct 18, 2017 (Avg. rating: 5.0)

In total, we found that 12 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

• 
• 83%
• Unverified Purchases

15 of the 18 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 61%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 41-65 words: 61.1% (Avg. rating: 5.0)

In total, we found that 11 reviews (or 61%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

Read more about our Word Count Comparison test.

• 
• 17%
• Used substantial repetitive phrases

3 of the 18 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 22%
• Substantial overlapping review history

4 of the 18 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

• 
• 0%
• From reviewers with an overrepresented participation

We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.