• 24
• Reviews have been deleted

We discovered a total of 24 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 25%
• Created over 13 days

We counted 195 reviews for this product over the span of 1,392 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 13 days exceeding this threshold:

• 8 Reviews on May 4, 2015 (Avg. rating: 4.8)
• 6 Reviews on Mar 20, 2015 (Avg. rating: 4.5)
• 4 Reviews on Feb 25, 2015 (Avg. rating: 5.0)
• 4 Reviews on Mar 24, 2015 (Avg. rating: 4.8)
• 3 Reviews on Jan 18, 2015 (Avg. rating: 5.0)
• 3 Reviews on Sep 9, 2015 (Avg. rating: 5.0)
• 3 Reviews on Sep 14, 2015 (Avg. rating: 5.0)
• 3 Reviews on Mar 25, 2015 (Avg. rating: 4.7)
• 3 Reviews on Oct 4, 2015 (Avg. rating: 4.7)
• 3 Reviews on Feb 24, 2015 (Avg. rating: 4.0)
• 3 Reviews on Sep 20, 2015 (Avg. rating: 4.0)
• 3 Reviews on Mar 15, 2015 (Avg. rating: 3.7)
• 3 Reviews on Mar 19, 2015 (Avg. rating: 3.7)
Show All

In total, we found that 49 reviews were created on just 13 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 50%
• Unverified Purchases

97 of the 195 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.5 while the verified purchasers have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Brand Repeaters

• 
• 39%
• Reviewed other products from this brand

77 of the 195 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

Brand Loyalists

• 
• 7%
• Reviewed mostly products from this brand

13 of the 195 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

Never-Verified Reviewers

• 
• 12%
• have zero verified purchases

23 of the 195 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.6 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers

• 
• 29%
• have previously deleted reviews

57 of the 195 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Suspicious Reviewers test.

• 
• 67%
• Used substantial repetitive phrases

130 of the 195 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.4 while reviews without substantial repetitive phrases rated this product an average of 3.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 35%
• Substantial overlapping review history

68 of the 195 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

• 
• 23%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 101-200 words: 22.6% (Avg. rating: 4.2)

In total, we found that 44 reviews (or 23%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Word Count Comparison test.

• 
• 0%
• From reviewers with an overrepresented participation

We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.