• 19
• Reviews have been deleted

We discovered a total of 19 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 13%
• Unverified Purchases

47 of the 369 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.2 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Never-Verified Reviewers

• 
• 3%
• have zero verified purchases

10 of the 369 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.5 while the reviewers who have written at least one verified purchase review rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers

• 
• 72%
• have previously deleted reviews

267 of the 369 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Suspicious Reviewers test.

• 
• 49%
• Substantial overlapping review history

179 of the 369 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.3 while the reviewers who have a more unique product review history rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

• 
• 25%
• Created over 15 days

We counted 369 reviews for this product over the span of 2,256 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 15 days exceeding this threshold:

• 12 Reviews on May 1, 2016 (Avg. rating: 4.2)
• 11 Reviews on Apr 6, 2016 (Avg. rating: 4.0)
• 10 Reviews on Mar 30, 2016 (Avg. rating: 4.7)
• 9 Reviews on Dec 20, 2015 (Avg. rating: 4.2)
• 7 Reviews on Apr 22, 2016 (Avg. rating: 4.4)
• 6 Reviews on Apr 10, 2016 (Avg. rating: 4.2)
• 5 Reviews on Dec 21, 2015 (Avg. rating: 4.6)
• 5 Reviews on Apr 30, 2016 (Avg. rating: 4.6)
• 5 Reviews on Apr 16, 2016 (Avg. rating: 4.0)
• 4 Reviews on Jan 1, 2016 (Avg. rating: 4.8)
• 4 Reviews on Apr 17, 2016 (Avg. rating: 4.3)
• 4 Reviews on Apr 1, 2016 (Avg. rating: 4.0)
• 4 Reviews on Apr 24, 2016 (Avg. rating: 4.0)
• 4 Reviews on May 2, 2016 (Avg. rating: 4.0)
• 4 Reviews on Jan 24, 2016 (Avg. rating: 3.8)
Show All

In total, we found that 94 reviews were created on just 15 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

Brand Repeaters

• 
• 52%
• Reviewed other products from this brand

192 of the 369 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Brand Repeats test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.1. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

• 
• 79%
• Used substantial repetitive phrases

290 of the 369 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

• 
• 0%
• From reviewers with an overrepresented participation

We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.