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MoKo Smart WiFi Dimmable LED Light Bulb Soft White
More product info From MoKo

Amazon Reviews for  MoKo Smart WiFi Dimmable LED Light Bulb Soft White
Rating:
23 Ratings
23 Reviews
("Ratings" vs. "Reviews")
4% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Top products in Everything Else with authentic reviews:


Report Card

Pass Overall Grade
WARN Rating Trend
WARN Reviewer Ease
WARN Overlapping Review History
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

N'a fonctionné qu'une seule foi [Go to full review]
Sep 29, 2019      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.2)


Least Trusted Reviews

Really easy set up and works well with my Alexa ... [Go to full review]
Oct 29, 2019      
32% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 4.8)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 15 Reviews)
  • Easy Grader (avg. rating: 4.6)


Analysis Details

Warn Rating Trend

  • 17%
  • Created over 1 day

We counted 23 reviews for this product over the span of 62 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 4 reviews were created on just 1 day. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.5


Read more about our Rating Trend test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.7 Product's Average Ease Score

4.3 Category's Average Ease Score


4.7
4.3


Read more about our Reviewer Ease test.


Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



16 of the 23 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.0


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 57%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 13 reviewers (or 57%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.5


Read more about our Reviewer Participation test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 23 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(4.0/5)
2 reviews
(4.5/5)

  • 0%
  • Used substantial repetitive phrases
0 of the 23 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Suspicious Reviewers

One-Hit Wonders

We didn't detect a substantial amount of One Hit Wonders.

Never-Verified Reviewers

We didn't detect a substantial amount of Never-Verified Reviewers.

Take-Back Reviewers


2 of the 23 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
4.6


Single-Day Reviewers

We didn't detect a substantial amount of Single-Day Reviewers.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.