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Colgate Cavity Protection Fluoride Toothpaste, Regular, 4 X 120 mL
More product info From Colgate

Amazon Reviews for  Colgate Cavity Protection Fluoride Toothpaste, Regular, 4 X 120 mL
Rating:
741 Ratings
126 Reviews
("Ratings" vs. "Reviews")
1% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jan 7, 2021
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Note: While Amazon.ca claims 741 Ratings, we counted 126 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Unverified Purchases
WARN Rating Trend
WARN Suspicious Reviewers
WARN Phrase Repetition
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

Good flavour and great value pack. This toothpaste removes lots ... [Go to full review]
May 13, 2019      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (28 deleted Reviews; avg. rating: 4.5)
  • Brand Repeater (5 of 792 reviews for this brand; avg rating: 4.6)
  • Overlapping Review History: reviewed 6 of 9 top products
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

Good lord why everything has to be mint. Tastes overpowering ... [Go to full review]
Oct 30, 2020      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
  • Critical Reviewer (avg. rating: 2.5)


Analysis Details

Fail Unverified Purchases

1 of the 126 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.0 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


1.0
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Warn Rating Trend

  • 6%
  • Created over 2 days

We counted 126 reviews for this product over the span of 602 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.1
4.6


Read more about our Rating Trend test.

Warn Suspicious Reviewers

Take-Back Reviewers


45 of the 126 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.7


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(4.5/5)
Show MoreShow Less


12 of the 126 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.6


Read more about our Phrase Repetition test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


31 of the 126 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.7


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


1 of the 126 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.0
4.6


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 126 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.6


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.