Organic Fractionated Coconut Oil, 10 oz - Ultra Hydrating 100% Pure Oil for Hair Styling and Skin,...
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From Viva Naturals
Most Trusted Reviews
- Verified Purchaser
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Brand Repeater (11 of 80 reviews for this brand; avg rating: 4.7)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 4.0)
81 of the 172 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
5.0 average rating of deleted reviews
Show distribution of deleted reviews
- Created over 3 days
We counted 172 reviews for this product over the span of 867 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:
78 of the 172 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
67 of the 172 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
1 of the 172 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
39% also reviewed:
Dr. mist UNSCENTED deodorant Large Size Natural... by Dr. mist UNSCENTED deodorant
77 of the 172 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.