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From Toy Innovation
This report was last updated 2/10/2021.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.ca claims 1,188 Ratings, we counted 406 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Purchased this for my little guy for Christmas. It's a ... [Go to full review]
Nov 16, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
This is super neat!! [Go to full review]
May 22, 2018
0%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (4 words)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 9 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 30 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Word Count Comparison
-
- 35%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 142 reviews (or 35%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
SanDisk 512GB Ultra MicroSDXC UHS-I Memory Card... by SanDisk
2% also reviewed:
Amazon Basics AA NiMH Pre-Charged Rechargeable... by Amazon Basics
1% also reviewed:
AmazonBasics AA 1.5 Volt Performance Alkaline... by AmazonBasics
1% also reviewed:
Echo Dot (3rd Gen) - Smart speaker with Alexa -... by Amazon
1% also reviewed:
Kindle Paperwhite, 6" High-Resolution... by Amazon
1% also reviewed:
Fire TV Stick 4K streaming device with Alexa... by Amazon
1% also reviewed:
Echo Dot (3rd gen) - Smart speaker with Alexa -... by Amazon
Does not include products
from the same brand
from the same brand
43 of the 406 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 48%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 196 reviewers (or 48%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
-
- 0%
- Created over 1 day
We counted 406 reviews for this product over the span of 1,032 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 0 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.
However, we see the following 1 day exceeding this threshold:In total, we found that 0 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.
Pass Unverified Purchases
36 of the 406 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Titles:
9 reviews
(4.8/5)
(4.8/5)
4 of the 406 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Suspicious Reviewers
One-Hit Wonders
12 of the 406 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
5 of the 406 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
43 of the 406 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
6 of the 406 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.