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Viva Vantage Roll Choose-a-Size Towels, 6 Count
More product info From Kimberly-Clark Report Feedback


Rating:
77 Reviews
40% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Mar 11, 2017
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Note: While Amazon.ca claims 77 reviews, we counted 58 available on their site.

Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Incentivized Reviews
WARN Reviewer Ease
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Deleted Reviews

Other analysis for this product:


Original:

93 Reviews


Adjusted:

81 Reviews

Most Trusted Reviews

Honestly the best paper towel I have ever used. Very ... [Go to full review]
Dec 26, 2016      
100% TRUST
  • Unverified Purchaser
  • Critical Reviewer (avg. rating: 3.5)


Least Trusted Reviews

3/5
I received three rolls of these paper towels from Influenster ... [Go to full review]
Jul 6, 2015     1 of 2 found this helpful.  
0% TRUST
  • Unverified Purchaser
  • Overrepresented word count (78 words)
  • Admitted to receiving an incentive
  • Contains repetitive phrases (show)
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Critical Reviewer (avg. rating: 3.0)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


3 of the 58 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.0 while the reviewers who have posted more than one review have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.0
4.8


Never-Verified Reviewers


15 of the 58 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.6
4.8


Take-Back Reviewers


4 of the 58 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.8


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 7%
  • Created over 1 day

We counted 58 reviews for this product over the span of 643 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 4 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.3
4.8


Read more about our Rating Trend test.

Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


4 of the 58 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.

from incentivized reviews

from non-incentivized reviews


4.5
4.8


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
4 reviews
2 reviews
10 reviews
14 reviews
Show MoreShow Less


22 of the 58 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.8


Read more about our Phrase Repetition test.

Pass Unverified Purchases

27 of the 58 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.7
4.8


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 21%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 12 reviews (or 21%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.4
4.9


Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


18 of the 58 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.8


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.


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