Maybelline New York Fit Me Foundation, 1 Fluid Ounce
More product info
From Maybelline New York
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
- Brand Repeater (2 of 67 reviews for this brand; avg rating: 4.5)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Brand Loyalist (2 of 4 reviews for this brand; avg rating: 3.5)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 3.5)
Analysis Details
Brand Loyalists
10 of the 162 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
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- 39%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 63 reviewers (or 39%) are within an overrepresented participation group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
28 of the 162 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(4.5/5)
(3.5/5)
(3.1/5)
(3.3/5)
(4.3/5)
(4.5/5)
(4.5/5)
(3.5/5)
(4.0/5)
(3.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
12 of the 162 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
One-Hit Wonders
5 of the 162 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
12 of the 162 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
18 of the 162 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
7 of the 162 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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6% also reviewed:
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from the same brand
57 of the 162 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
3 of the 162 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.