Axe Pomade, Refined Clean Cut Look 75g
More product info
From AXE
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Take-Back Reviewer (87 deleted Reviews; avg. rating: 4.7)
- Overlapping Review History: reviewed 9 of 9 top products
- Easy Grader (avg. rating: 4.5)
Analysis Details
Take-Back Reviewers
4 of the 30 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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- 20%
- Created over 2 days
We counted 30 reviews for this product over the span of 828 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.
25 of the 30 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
57% also reviewed:
Dove Bw Men's+Care Cool Fresh Body Wash, 400ml by Dove
40% also reviewed:
Vaseline Problem Skin Therapy Creamy Petroleum... by Vaseline
40% also reviewed:
Dove Men +Care Thickening Shampoo & Conditioner... by Dove Men + Care
37% also reviewed:
Schick Hydro 5 Men's Razor with Hydrating Gel... by Schick
30% also reviewed:
DOVE HS-SA Men Plus Care Defining Pomade, 49 Grams by Dove
30% also reviewed:
Jaybird Freedom Wireless Bluetooth Headset,... by Jaybird
27% also reviewed:
Dove Men Care APDEO Extra Fresh Dry Spray... by Dove Men
27% also reviewed:
St. Ives Facial Scrub Pink Lemon & Mandarin... by ST. Ives
from the same brand
20 of the 30 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 27%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 8 reviews (or 27%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Used substantial repetitive phrases
Read more about our Phrase Repetition test.
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- 23%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 7 reviewers (or 23%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
1 of the 30 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
1 of the 30 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.