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Nature's Miracle 3-in-1 Odor Destroyer, Ultimate Pet Odor Eliminator, Mountain Fresh Scent,...
More product info From Nature's Miracle

Amazon Reviews for  Nature's Miracle 3-in-1 Odor Destroyer, Ultimate Pet Odor Eliminator, Mountain Fresh Scent, 709mL
Rating:
1,385 Ratings
137 Reviews
("Ratings" vs. "Reviews")
9% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Nov 12, 2020
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Note: While Amazon.ca claims 1,385 Ratings, we counted 137 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Deleted Reviews
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

do what it say it does [Go to full review]
Sep 1, 2019      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.7)


Least Trusted Reviews

5/5
Works well on doggy odors of all kinds :) [Go to full review]
Oct 14, 2016      
0% TRUST
  • Unverified Purchaser
  • Easy Grader (avg. rating: 4.5)


Analysis Details

Fail Unverified Purchases

12 of the 137 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.3 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


3.3
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Take-Back Reviewers


73 of the 137 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.2
3.9


Read more about our Suspicious Reviewers test.

Warn Deleted Reviews

We discovered a total of 2 deleted Reviews for this product, with an average rating of 3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

3.0 average rating of deleted reviews

3.0


Show distribution of deleted reviews

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 137 reviews for this product over the span of 2,600 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
2 reviews
(4.5/5)


2 of the 137 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.5
4.1


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


32 of the 137 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.0


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.3 Product's Average Ease Score

4.2 Category's Average Ease Score


4.3
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.