The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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From Michael E. Gerber
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Top products in Custom Stores with authentic reviews:
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 3.0)
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Overrepresented Participation (posted 1 Review)
- Easy Grader (avg. rating: 5.0)
Analysis Details
(4.7/5)
(4.8/5)
(4.7/5)
61 of the 180 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
97 of the 180 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
38 of the 180 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
91 of the 180 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 89%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 160 reviewers (or 89%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 3%
- Created over 3 days
We counted 180 reviews for this product over the span of 8,009 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 6 reviews were created on just 3 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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20 of the 180 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
4 of the 180 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.