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Kindle, Wi-Fi, 6" E Ink Display
More product info From Amazon

Amazon Reviews for  Kindle, Wi-Fi, 6" E Ink Display
Rating:
9,251 Ratings
9,287 Reviews
("Ratings" vs. "Reviews")
33% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jul 7, 2020
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Note: While Amazon.com claims 9,251 Ratings, we counted 9,287 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Rating Trend
WARN Brand Repeats
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

5/5
Love this. Size is just what I was looking for. ... [Go to full review]
Aug 24, 2018      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (7 deleted Reviews; avg. rating: 4.4)
  • Brand Repeater (3 of 175 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

Just one of those "I want everyone to know about ... [Go to full review]
Oct 5, 2011      
0% TRUST
  • Unverified Purchaser
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Overrepresented Participation (posted 1 Review)
  • Critical Reviewer (avg. rating: 1.0)


Analysis Details

Fail Unverified Purchases

1,148 of the 9,287 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.7 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


3.7
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


1,527 of the 9,287 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.1
4.3


Never-Verified Reviewers


353 of the 9,287 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.3 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


3.3
4.3


Take-Back Reviewers


2,271 of the 9,287 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.2


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Fifty Shades of Grey by JAMES E L



246 of the 9,287 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.3


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 169 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Warn Rating Trend

  • 57%
  • Created over 245 days

We counted 9,287 reviews for this product over the span of 3,201 days, an average of 2.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.

However, we see the following 245 days exceeding this threshold:In total, we found that 5,271 reviews were created on just 245 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.3
4.2


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Loyalists


244 of the 9,287 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Loyalists

from Non-Loyalists


4.3
4.3


Read more about our Brand Repeats test.

Warn Reviewer Participation

  • 68%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 6342 reviewers (or 68%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.4


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
106 reviews
(4.1/5)
154 reviews
(4.2/5)
107 reviews
(4.2/5)
106 reviews
(4.2/5)
109 reviews
(4.2/5)
166 reviews
(4.2/5)
Show MoreShow Less
Common Phrases in Titles:
98 reviews
(4.5/5)
99 reviews
(3.9/5)


160 of the 9,287 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.2
4.3


Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

4.2 Product's Average Ease Score

4.2 Category's Average Ease Score


4.2
4.2


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.